Troubled of South American large wholesaler

Berlin is a large wholesaler from South America, and his products are mainly imported from China. Berlin has a wide range of business, with more than a dozen types of commodity wholesale including daily necessities to cars and motorcycle accessories.

Berlin business brings him a lot of profits every year. Even if these business spent a lot of time, he still enjoyed his business very much.

Mr. Berlin business crisis

But feedback from a lower-level motorcycle parts dealer spoiled his mood. They complained to Berlin, the accessories purchased from him have various problems such as the headlights are not bright enough, the igniter is easy to explode, and the brake shoes are easy to explode.

Berlin’s motorcycle accessories suppliers cannot solve this problem for him. They keep introducing new supply factories to Berlin, but new problems keep popping up. Even some categories that didn’t have problems started to break out.

One day, a new batch of batteries ordered by Berlin arrived. Some of the batteries were leaking acid when they arrived, and Berlin started to worry. The batteries piled up in the warehouse are almost all scrapped and turned into a pile of garbage.

Used batteries stacked in corners have been stored for too long and have accumulated a layer of ash

Despite the size of Berlin’s business, but there are still some wholesalers competing with Berlin in the local motorcycle parts industry. Berlin see that motorcycle accessories are constantly problems, sales also dropped significantly. Finally, Berlin couldn’t take it anymore, and he was constantly looking for new suppliers of accessories. Berlin provided some product images to many suppliers for inquiries, and they all responded to Berlin. Berlin provided some product pictures to inquire from many suppliers, they all gave Berlin responses. Berlin noticed something unusual about a supplier called MR-STRONG.

Despite the size of Berlin’s business, but there are still some wholesalers competing with Berlin in the local motorcycle parts industry. Berlin see that motorcycle accessories are constantly problems, sales also dropped significantly. Finally, Berlin couldn’t take it anymore, and he was constantly looking for new suppliers of accessories. Berlin provided some product images to many suppliers for inquiries, and they all responded to Berlin. Berlin provided some product pictures to inquire from many suppliers, they all gave Berlin responses. Berlin noticed something unusual about a supplier called MR-STRONG.

MR-STRONG provides solutions for Mr. Berlin

The quotation provided by this supplier is slightly higher than that of other suppliers who responded, and it is stated that the products provided have obvious advantages compared with other products at the same price or the same quality. MR-STRONG also asked what problems Berlin has encountered, we can give him some professional advice.

Berlin replied to MR-STRONG with an attitude of trying. He told MR-STRONG about his purchasing experience and pointed out which of his products had problems. MR-STRONG has carefully studied the products and some information provided by Berlin with quality problems, then tell Berlin that the product quality problems it faces are mainly caused by the following reasons:

      1. Berlin doesn’t know enough about motorcycle accessories, it is impossible to judge the quality of different price products and different batches of products before the product has a problem.

      2. Because Berlin can’t distinguish the quality difference of motorcycle parts, every time you face a product choice, Berlin will choose the one with similar appearance but the lowest price. When faced with market competition, some motorcycle parts manufacturers sometimes try to lower their prices in order to win orders. However, motorcycle accessories are industrial products, and a large part of its sales price is occupied by manufacturing costs. In order to make profits, factories often compress the cost of materials or processing technology, which lays a huge hidden danger for product quality.

      3. The original suppliers of Berlin can only unilaterally provide Berlin with products at acceptable prices, and cannot establish a stable quality supply system for Berlin. These suppliers often change production plants for some categories in order to be able to purchase products that are not overpriced.

      4. After some supply factories in Berlin won orders from the competition, the initial supply may still provide relatively consistent product quality. However, the factory cannot make a profit in this way, They are likely to cut costs in production in future deliveries. Berlin and its suppliers are unable to detect when the product quality is degraded. This will cause Berlin and his suppliers to fail to detect a reduction in product quality.

Some products have problems after being used for a short time, and there are problems even before they are sold.

Berlin was impressed by MR-STRONG’s professional analysis, it realized that the problem might really be as MR-STRONG analyzed. But Berlin has its own concerns, and it asked MR-STRONG the following questions:

      1. I really don’t know much about motorcycle accessories. I’m worried about more products going wrong and have been looking for alternative suppliers during this time.

      2. Our local ordinary people have low income and are very sensitive to the price of products. I can only try to choose the cheapest products.

      3. I recognize the professionalism of MR-STRONG and hope to establish a cooperative relationship with you, but your price is a bit high. I’ve never sold a product at this price point and the local market wouldn’t be able to afford it.

MR-STRONG said that Berlin’s concerns were right, and replied to Berlin as follows:

      1. MR-STRONG learned that Berlin questioned the supply of all motorcycle products, and even looked for alternative suppliers for products without obvious quality problems. MR-STRONG understands Berlin’s mood but still advises Berlin not to change suppliers easily.

In cross-border trade, once the supplier is changed, the quality, price, and market acceptance may face huge risks. MR-STRONG does not recommend changing suppliers for products that have not exposed quality problems and have a stable market share.

      2. Motorcycle accessories are consumables, and good-quality motorcycle accessories will far exceed poor-quality products in terms of experience and durability.

      3. The products offered by MR-STRONG are indeed priced higher than what Berlin previously purchased. This is because MR-STRONG’s products are all OEM quality. In order to ensure the quality, these products spend more production costs on materials and processing technology. We guarantee that MR-STRONG’s products still have advantages in the international market under the same price or the same quality product comparison.

      4. MR-STRONG has a well-established supply chain and is capable of offering products at similar prices to Berlin’s previous sales. The price largely determines the quality. Even if MR-STRONG relies on its own supply system and management capabilities to make the quality of the products supplied by Berlin better than those previously purchased by Berlin, it cannot be improved in quality. May still appear lots of new questions.

      5. MR-STRONG understands that the situation similar to Berlin is common in the local market, but this is a difficult opportunity. If Berlin can re-plan its brand, pricing, and quality system, it will have the opportunity to occupy a larger market.

      6. Continuing the previous procurement strategy may stabilize the current market share, but it will face competition from peers and potential quality risks; re-planning quality, products, and brands are destined to encounter difficulties in the initial stage, but as long as the plan is well planned Going down, it can occupy more markets in the future.

Try to choose to keep the current business or the business in the next few months or even years?   Berlin faced a difficult choice.

MR-STRONG understands Berlin’s concerns. In response to the actual situation in Berlin and the local area, MR-STRONG informed Berlin:

      1. MR-STRONG reiterates that it is not recommended for Berlin to change suppliers for those products that have not exposed quality problems and have a stable market share. Even if the supplier is MR-STRONG itself.

      2. Berlin can select from those products that have serious quality problems and products with obvious quality differences in use, customize the procurement plan, re-order small batches of products to the local market.

Berlin finally made up his mind, and he invited MR-STRONG to visit the local area to jointly examine the market and discuss new supply plans. MR-STRONG is very happy to have Berlin trust and sent Mr. Wang, who has more than ten years of experience in motorcycle and accessories field, to South America for field inspection.

“They arranged to pick me up in a car that had bulletproof glass, and the driver showed me a pistol next to me as soon as I got in the car. I was a little nervous, but I got used to it. The first time I went to such a distant place, I was a little uncomfortable with the local life at first. Luckily Berlin was very welcoming and we had a great time getting along those days. “ It has been several years since the first meeting with Berlin, and Mr. Wang is still often excited to share that special experience with others.

Since the local law and order are not so good, the careful Berlin arranged a bulletproof car for Mr. Wang. For the first time, Mr.wang, who was in a bulletproof car, was very shocking.

Over the next month or so, Mr. Wang from MR-STRONG and Berlin re-counted all the motorcycle accessories currently on sale, and sorted out and classified their suppliers, sales status, and feedback from dealers in detail. Next, they visited major local dealers together, and had a comprehensive understanding of the sales price and sales volume of different quality accessories in the local market. Mr. Wang also made detailed statistics and analysis on the mainstream accessories brands in the market.

Our MR-STRONG team and Berlin visited many local suppliers to make detailed statistics and analysis, in order to supply specifications and plans for custom parts for Berlin

Over the next month or so, Mr. Wang from MR-STRONG and Berlin re-counted all the motorcycle accessories currently on sale, and sorted out and classified their suppliers, sales status, and feedback from dealers in detail. Next, they visited major local dealers together, and had a comprehensive understanding of the sales price and sales volume of different quality accessories in the local market. Mr. Wang also made detailed statistics and analysis on the mainstream accessories brands in the market.

Finally, MR-STRONG tailors supply specifications and plans for accessories for Berlin and the local market.

All performance parts MR-STRONG provide OEM quality for Berlin, we plan to gradually build a new high-quality accessories brand locally in a few years. For those wearing parts that are not obvious to users, such as rear-view mirrors, MR-STRONG provides products of general quality to save costs and better occupy the market. Of course, MR-STRONG guarantees that they are not significantly different from OEM quality in normal use. Of course, MR-STRONG guarantees that they are not significantly different from OEM quality in normal use.

So what is the biggest difference between them, after all, the price is so expensive? ‘ asked Berlin.

The biggest difference is that the material process is not as good as OEM. But no matter what kind of quality rearview mirror encounters special conditions, it will be broken. At least it won’t be a pity because the cheap ones are broken. ” Mr. Wang replied.

“Haha! I see” Berlin laughed.

MR-STRONG has developed a three-phase supply plan for Berlin：

      1. MR-STRONG first carefully selected several vulnerable performance parts to recommend to Berlin. When riding, users will obviously feel the improved riding experience brought by high-quality accessories. This can greatly reduce the sales feedback time for suppliers.

      2. After receiving good feedback, we began to gradually replace all low-quality accessories such as batteries with MR-STRONG supplies.

      3. According to the market’s approval of MR-STRONG, other unsatisfactory products will be gradually replaced.

“Your product is really good. Thank you Mr. Wang, I have learned a lot during this time, and I can feel that the quality of your products is obviously much better than what I purchased before. But I’m still worried that everyone thinks it’s more expensive than the previous ones and is reluctant to try it. ”  Berlin said.

“It will be difficult at first, after all, I am used to using cheap goods locally. But everyone is fed up with the frequent problems with cheap stuff. When I checked the market with you, I saw that many suppliers were complaining that they could not sell because of poor quality, so they had to keep changing the source of goods. At this time, once someone can come up with a high-quality product, even if the price is slightly higher, there will always be people who have had enough of junk products to try it. As long as people try it, more and more people will understand and accept our products. ”  Mr Wang comforted Berlin.

“Indeed, I have confidence in Mr. Wang, in your MR-STRONG, and in your products. Hope that day will come soon. ”  Berlin said.

In order to get through the difficult period when no one bought the product as soon as possible, MR-STRONG suggested that Berlin should take the initiative to reduce some sales prices by referring to the purchase price and the mainstream price in the local market.

“I know that the price reduction is only temporary. In fact, I don’t buy much of your products now, so I can’t make any money, and of course I don’t have any losses. I hope they will accept it when I raise the price after everyone approves it.”  Berlin said.

Everything was as MR-STRONG expected, not many people were interested in the beginning. People instinctively don’t trust an unfamiliar brand. This time lasted for more than a month, and finally sporadic dealers purchased a small amount of clutch wires with a try attitude.

“I waited every day and my sleep got worse those days. Fortunately, after a few months, the effect is getting better and better. ”  Berlin said.

Mr. Berlin business returns to normal with new breakthroughs

A few months later, the dealers who purchased from Berlin began to continue to purchase the previous products from Berlin one after another, and asked Berlin if there were other MR-STRONG brand accessories available.

After the cooperation, Berlin was very satisfied. Berlin also uses pictures, order more accessories

“The quality of your products is very good, and those dealers have purchased from me again. Some people who have never purchased have heard about MR-STRONG products from other channels and started to ask me about MR-STRONG’s products. I want to increase the price, and now the purchase volume It’s getting bigger and bigger, and I’m going to lose money if it doesn’t rise.” Berlin said happily.

The quality assurance of MR-STRONG has greatly increased Berlin’s turnover and order volume

MR-STRONG’S products have been tested by the local market. Five years have passed, the product provided to Berlin from MR-STRONG started with an experimental container. Today, MR-STRONG’S products have occupied more than 80 % of Berlin’s procurement of motorcycle accessories. MR-STRONG’S products have become the top three brands in the local area. In other areas around, more suppliers begin to discover and inquire about MR-STRONG in various ways brand.

The MR-STRONG brand has been recognized by the local market. In addition to purchasing accessories from us, the supply of the entire vehicle is also increasing

You are right. Thank you Mr. Wang, thank you MR-STRONG, you have helped me make a lot of money. Welcome Mr. Wang to come and play with us often. However, forget about my remaining share of motorcycle accessories. I still remember when you told me not to change suppliers easily, haha! ”  Berlin is very happy.

“Yes, please always keep that sentence in mind. I’m happy to come here, but because of the epidemic, I can’t easily go abroad.”  Mr. Wang said.

“It’s really worry-free to deal with you. It’s been 5 years before you know it. Now most of my spare parts supply is handed over to you. After so many years, there are no major problems.”  Berlin sighed.

“We have strict quality management and supplier screening system. In fact, in the past five years, we have changed a few suppliers for various reasons. However, we guarantee that the final products provided to you comply with the corresponding international standards and the quality is always the same. ”  Mr Wang replied.

“If you don’t say that I really didn’t find out, you are professional.”  Berlin said.

The collaboration between MR-STRONG and Berlin has stood the test of time. In private, Berlin and Mr. Wang have also become good friends. Berlin and Mr. Wang often share some product and business experience. Berlin trusts MR-STRONG very much, and will contact MR-STRONG for help when he encounters some problems in the supply of automobiles. Once, Berlin’s friend encountered a problem in the decoration of the hotel, and Berlin immediately recommended his friend to MR-STRONG.

After years of cooperation, Berlin also introduced his friend to Mr. Wang of MR-STRONG. And hope to help his friend solve the problem of hotel decoration through the trade service station

“You are professional, and I also believe that you can help my friends solve problems.” Berlin said when he introduced his friends to MR-STRONG.

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