Motorcycles witness the transformation and upgrading of the manufacturing industry

Nowadays, many people will meet to travel on motorcycles, and many riders will publish their travel experiences on different websites and circles of friends. Helmets, motorcycle recorders, motorcycle accessories and other related products are very popular on e-commerce platforms, while the number of motorcycle-related videos on short video platforms continues to rise.

In recent years, from social platforms to real life, the “motorcycle trend” emerging among young people has gradually entered the public eye, driving the motorcycle consumption market to accelerate and enter a new stage of consumption upgrading.

Data shows that from 2021 to the first half of this year, the production and sales of motorcycles in China have exceeded 20 million, the highest level in recent years. Motorcycles have the advantages of convenience, flexibility, and speed for commuting. Nowadays, their social attributes are becoming more and more prominent, and they have become a carrier for many people to express their personality. Retro, personalized, customized. A variety of choices attract the attention of young consumers, and showing individuality has become an important consideration in purchasing motorcycles. In this context, the sales of motorcycle accessories, motorcycle film, protective equipment, clothing and other peripheral products are also increasing.

Motorcycle manufacturing is not an emerging industry, and China is also one of the world’s largest producers and sellers of motorcycles. It was very common to see motorcycles speeding by on urban and rural roads. However, due to road safety, exhaust emissions, noise pollution, and the concentration of low-end products in the industry, insufficient functional creativity, and lack of brand competitiveness, the development of the motorcycle industry was once affected. With the rise of young consumer groups and the formation of high-quality consumption trends, the motorcycle industry has ushered in new opportunities for development. This shows the strong resilience of China’s consumer side from one side, and it has also become a vivid epitome of the transformation and upgrading of traditional manufacturing.

From the supply side, the popularity of motorcycles among young people is inseparable from the hard work of manufacturing companies in product research and development, brand building, and extension of the industrial chain. Build intelligent manufacturing production lines, improve production efficiency and product quality with the help of various sensors; open up data channels in production, packaging, after-sales and other links through “cloud platforms” such as the Industrial Internet, and improve the stability and modernization of the industrial chain and supply chain.

Intelligent production has become a new “engine” for industrial transformation and upgrading. From the perspective of policy support, the motorcycle industry, as an integral part of the equipment manufacturing industry cluster, has been incorporated into the development plans of some regions. It can be seen that the favorable policies give “assistance”, intelligent manufacturing gives “vigor”, and consumption optimization adds “power”, and traditional industries will be able to glow with new brilliance and show a new look.

Manufacturing is the foundation of a country and the foundation of a strong country. In 2021, the added value of China’s manufacturing industry will reach 31.4 trillion yuan, ranking first in the world for 12 consecutive years since 2010. Under the guidance of a new round of technological revolution and industrial transformation, China’s manufacturing industry is accelerating its transformation to intelligent, digital and green. From motorcycles of different styles to meet the personalized social needs of young people, to automatic inspection robots making mines hundreds of meters deep; One-click ordering, one-click production, and the workshop equipped with “smart brain” make production management cost lower, production cycle shorter, and production income higher.

Practice has proved that in order to keep up with the pace of development and reach a new level, traditional manufacturing enterprises cannot do without the help of new technologies, and also need to keenly capture the needs of consumers and constantly tap new growth points. Accelerate digital transformation and intelligent development, better meet new market demands, and take the initiative in competition. The transformation and upgrading of traditional manufacturing industries will surely inject strong momentum into promoting Chinese manufacturing to all parts of the world.